United States residents spent $469.5 million on online dating and personals in 2004, and over $500 million in 2005, the largest segment of “paid content” on the web other than pornography, according to a study conducted by the Online Publishers Association (OPA) and comScore Networks. At the end of November 2004, there were 844 lifestyle and dating sites, a 38 percent increase since the start of the year, according to Hitwise Inc. However, market share was increasingly being dominated by several large commercial services, including Yahoo! Personals, Match.com, and eHarmony. By 2007, many prominent studies show that Baby Boomer interest in online dating had soared.
