The most successful niche sites pair people by race, sexual orientation or religion. The 20 most popular dating sites this year as ranked by Hitwise include JDate (for Jewish singles), Christian Mingle and Christian Cafe, Manhunt (for gay men), Love From India, Black Christian People Meet, Amigos (for Latino singles), Asian People Meet, and Shaadi (for Indian singles). In March 2008, the top 5 overall sites held 7% less market share than they did one year ago while the top sites from the top five major niche dating categories made considerable gains.
One of the "hottest trends in online dating" is the babyboomers on the top dating sites. Around 30% of America's 80 million babyboomers are single.
Since 2003, several free dating sites, operating on ad based-revenue rather than monthly subscriptions, have appeared and become increasingly popular.
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